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Snapchat Opens AI Image Generator to All US Users in Competitive Push

Snapchat has eliminated the subscription requirement for its Imagine AI lens, making artificial intelligence image generation available to all users in the United States. The move comes as competition intensifies in the AI-generated video space with recent launches from OpenAI and Google. The feature is reportedly expanding to additional international markets.

Snapchat Democratizes AI Image Creation

Snapchat has removed the paywall from its Imagine AI lens, making the artificial intelligence image generation tool free for all users in the United States, according to company reports. The feature, which previously required a paid subscription, allows users to create AI-generated visuals simply by typing text prompts.