Refurbed Secures €50 Million to Revolutionize Circular Tech Marketplace with AI Integration

Major Investment Fuels AI-Powered Expansion in Refurbished Electronics

Vienna-based circular economy pioneer Refurbed has successfully closed a €50 million funding round to accelerate its mission of making refurbished technology mainstream across Europe. The substantial investment will primarily drive the development of artificial intelligence solutions designed to enhance operational efficiency and elevate both customer and seller experiences on the platform.

Sustainable Growth Meets Technological Innovation

The funding round was spearheaded by notable investor Alex Zubillaga, whose portfolio includes industry giants like Spotify, Fever, and Wallapop. The investment consortium also featured Orilla investment platform alongside existing shareholders Evli Growth Partners, Bonsai, Almaz, C4 Ventures, and Speedinvest. This diverse backing underscores the growing confidence in the circular economy model and Refurbed’s unique position within this expanding market.

“This was another exceptional year,” stated Peter Windischhofer, Refurbed CEO and co-founder. “We proved that doing good and doing well aren’t opposites: they’re the same playbook. Now is the time to make refurbished mainstream.”, according to emerging trends

From Personal Frustration to Industry Transformation

The company‘s origin story reveals the personal motivation behind its creation. Windischhofer previously shared how a disappointing experience with a second-hand device purchase inspired the business model. “Soon after I bought this device it broke and I was left with nowhere to go as it came with no warranty,” he recalled. This frustration evolved into a vision for a marketplace that guarantees quality while promoting environmental sustainability.

Impressive Trajectory and Market Expansion

Founded in 2017 by Peter Windischhofer, Kilian Kaminski, and Jürgen Riedl, Refurbed has demonstrated remarkable growth, achieving 40% year-on-year sales growth while employing approximately 300 professionals. The company‘s current operations span 12 European countries, including Ireland, Germany, Italy, Sweden, and the Netherlands, among others.

The platform specializes in professionally refurbished electronics, offering consumers a wide range of sustainable alternatives to new products, including:, as related article, according to recent innovations

• Smartphones and laptops
• E-bikes and sports accessories
• Household appliances
• Tablets and gaming consoles

Strategic Funding History and Market Positioning

This latest funding round continues Refurbed’s successful capital-raising history. In 2023, the company secured $57 million in a Series C round led by Evli Growth Partners and C4 Ventures, followed by expansion into business markets with bulk purchase offerings. The 2021 Series B round of $54 million coincided with the company’s Irish market launch, demonstrating consistent investor confidence in Refurbed’s business model.

The Future of Circular Technology Commerce

Refurbed’s approach represents a significant shift in consumer electronics retail, combining environmental responsibility with technological innovation. The integration of AI solutions promises to streamline the refurbishment process, enhance quality control, and personalize customer experiences, potentially setting new industry standards for circular economy platforms.

As Windischhofer emphasized, the company’s success demonstrates that sustainability and profitability can coexist harmoniously in the technology sector. With this substantial new investment, Refurbed is positioned to accelerate the adoption of refurbished electronics across European markets while developing innovative solutions that benefit consumers, sellers, and the environment simultaneously.

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