Cumulus Media Files Antitrust Lawsuit Against Nielsen Over Radio Ratings Practices
Cumulus Media has initiated legal action against Nielsen Holdings, accusing the ratings giant of anticompetitive practices in radio audience measurement. The lawsuit alleges Nielsen illegally bundles national and local ratings data, forcing broadcasters to purchase unnecessary services. Industry analysts suggest the case could reshape how radio audience data is sold and priced.
Major Radio Network Challenges Ratings Giant
Radio broadcasting network Cumulus Media has filed a federal antitrust lawsuit against audience measurement firm Nielsen Media Research, according to court documents reviewed by Reuters. The lawsuit, filed in Manhattan federal court, alleges that Nielsen has been illegally leveraging its dominant position in radio ratings to suppress competition and charge inflated prices.
