AIRetailTechnology

AI Shopping Revolution Tests Retailers’ Data Infrastructure as ChatGPT Enters E-commerce

ChatGPT has transformed into a shopping platform, with Walmart already seeing significant traffic from AI referrals. However, most retailers face data infrastructure challenges that could exclude them from the AI commerce revolution. The shift demands real-time, integrated systems to meet consumer expectations.

The AI Shopping Era Arrives

OpenAI has reportedly launched direct shopping capabilities within ChatGPT, marking one of the fastest shifts in consumer behavior since the internet’s rise, according to industry reports. Sources indicate that AI agents have rapidly evolved from novelty to business necessity, with major retailers like Walmart already seeing approximately 20% of referral clicks originating from ChatGPT interactions.