Apple’s iPhone Air Sees Record Pre-Order Demand in Chinese Market Following eSIM Approval
Apple’s latest iPhone Air model has reportedly sold out across Chinese online platforms within hours of pre-orders opening. The surge in demand follows recent government approval of eSIM technology for smartphones in China, removing previous regulatory barriers for the device’s launch.
Record-Breaking Pre-Order Response
Apple’s iPhone Air has reportedly sold out across online stores in China within hours of pre-orders opening on Friday, according to reports from the South China Morning Post. Sources indicate that demand surged immediately after pre-orders became available, with multiple color and storage configurations listed as unavailable within the first two hours across both Apple’s official online store and their Tmall flagship store.