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Apple has maintained its position as the world’s most valuable brand for the 13th consecutive year, according to Interbrand’s 2025 global rankings. The technology giant’s $470.9 billion valuation keeps it comfortably ahead of Microsoft, while Nvidia recorded the largest single-year gain in the report’s history with a 116% surge.
Apple Inc. has retained its position as the world’s most valuable brand for the 13th consecutive year, according to reports from Interbrand’s 2025 Best Global Brands ranking. The technology giant reportedly achieved an estimated brand value of $470.9 billion, maintaining its top position despite a 4% decline from the previous year. Sources indicate this marks Apple’s continued dominance through more than a decade of significant shifts in consumer technology.