Samsung’s Galaxy XR Headset Challenges Apple Vision Pro with Competitive Pricing and Lighter Design
Samsung has unveiled its Galaxy XR headset at $1,800, positioning it as a more affordable alternative to Apple’s premium offering. The device boasts a lighter build but makes compromises in storage capacity and battery performance compared to its rival.
Market Disruption with Aggressive Pricing
Samsung’s newly announced Galaxy XR headset is positioned to compete directly with Apple’s high-end mixed reality device, according to industry reports. Sources indicate the Korean manufacturer has priced its entry at $1,800 – approximately half the cost of Apple’s competing product which reportedly retails for $3,499. This pricing strategy, analysts suggest, creates what appears to be a significant value proposition in the premium XR headset market segment.