Krafton Commits $70 Million to Transform Into AI-First Gaming Giant
South Korean gaming giant Krafton, known for PUBG, is reportedly investing 100 billion won to become an “AI-first” company. Sources indicate the publisher plans to completely reorganize its operations around Agentic AI technology.
Major Corporate Restructuring Around AI
Krafton Inc., the South Korean publisher behind the global phenomenon PlayerUnknown’s Battlegrounds, is making a massive strategic pivot toward artificial intelligence, according to recent company announcements. Reports indicate the company plans to invest approximately 100 billion Korean won (about $70 million) to transform itself into what CEO Kim Changhan describes as an “AI-first” organization.