According to CNBC, AI wearable company Limitless has been acquired by Meta. The deal was announced by Limitless CEO Dan Siroker in a corporate blog post on Friday, though financial terms were not disclosed. Limitless makes a small, AI-powered pendant designed to record conversations and generate summaries. Siroker stated that Meta’s vision to bring “personal superintelligence to everyone” through AI wearables aligns with their own, and the team will join Meta to pursue that shared goal. Meta itself did not immediately comment on the acquisition. This move directly follows Meta’s recent announcements about its ambitious AI and hardware roadmaps.
Meta Wants More Than Glasses
Look, this isn’t just another talent acquisition. Meta has been all-in on wearables for years with Ray-Ban Stories and its relentless push into AR/VR. But here’s the thing: those are primarily camera and display devices. The Limitless pendant is different. It’s an always-on, audio-first AI sensor. Basically, it’s built to listen, process, and understand the real world in a way a camera strapped to your face might not. For a company obsessed with the metaverse and ambient computing, that’s incredibly valuable data and interaction territory. It’s a new sensory input.
The Business of Always-Listening
So what was Limitless’s model? They sold a $99 subscription for their pendant, which promised to be a “thoughtful AI assistant” that you could talk to and that would remember your conversations. The privacy concerns are, obviously, massive. They had safeguards, but let’s be real—convincing people to wear an always-on microphone is a tough sell. But for Meta? That’s less of a hurdle. They’re already asking people to wear cameras on their faces. An audio companion that helps you remember meetings or summarize your day could be framed as the next logical step. The beneficiary here is clearly Meta’s hardware division, which gets a ready-made product, a team that’s solved hard audio-AI problems, and a new form factor to experiment with.
Why The Timing Is Perfect
The timing here is no accident. Meta just unveiled its grand AI vision at Connect, talking about “personal superintelligence.” They need more than just smart glasses to make that feel real; they need a suite of devices. A discreet pendant that manages your daily info flow fits that narrative perfectly. It also feels like a pre-emptive move against rivals like Humane and its AI Pin, or even future Apple wearables. Meta doesn’t want to just build the software; it wants to own the physical AI touchpoints on your body. This acquisition says they’re serious about that—dead serious. The big question now is: how quickly will we see this tech integrated, and what form will it take? A Meta-branded pendant? Or the brains inside the next generation of Ray-Bans? I’m betting on the latter.
